Michael Fox Coaching Free Community

In the mindset community, we often talk about transformation, but one of the most powerful transformations begins with authenticity. In Removing the Mask, I challenge us to recognize how many of our behaviors—perfectionism, people-pleasing, staying silent—are actually masks we've worn to protect ourselves from rejection or judgment.

These masks may have helped us survive, but they limit our ability to thrive. True growth doesn’t come from adding more layers or strategies; it comes from the courage to remove what no longer serves us.

Beneath every mask is a person who is already worthy, already enough, and fully equipped to live with purpose. When we remove the mask, we don't just align with our truth—we unlock the mindset that leads to real, lasting freedom.

Download the book FREE now! There is an audible version as well: https://www.michaelfoxcoach.com/removethemask

Every day, I woke up and punched in the coordinates others expected of me:

• What my clients wanted to hear

• What my spouse needed me to be

• What my kids might respect

I was driving fast… making calls, closing deals… but deep down, I felt off course.

Then one day I realized: No wonder I feel lost. I’ve never actually asked myself where I want to go.

Every morning, Kevin suited up—tailored blazer, polished smile, and a pitch so smooth it could sell snow in December.

He was the top rep in his company. Charming. Sharp. Relentless.

But every night… he sat in silence.

One evening, alone in a hotel room after another “successful” day, Kevin caught his reflection in the mirror. The face staring back wore the same confident expression—but something was off.

He leaned in. Closer. That’s when he noticed it wasn’t him.

It was the mask.

You don’t have an income problem.

You have an identity ceiling.

Most sales pros say they want to earn more — but subconsciously… they don’t feel worthy of more.

They undercharge.

They hesitate.