Michael Fox Coaching Free Community

Imagine you’re a salesperson working in a showroom. The walls are covered with scripts, strategies, and expectations—each one painted by someone else. There’s the way your manager thinks you should sell, the approach you believe your clients want, and the image you think your peers admire.

You’ve mastered the act, trying to be what everyone else expects, but something feels off. No matter how hard you push, it’s like the sales aren’t truly yours. It’s as if you’re wearing someone else’s suit—tailored for their style, not yours.

The freedom to succeed in sales, much like in life, doesn’t come from mimicking someone else’s moves. It comes from being authentic. To truly connect with your clients and close deals that feel meaningful, you don’t need to be the salesperson you think your boss wants you to be. You don’t need to be the version of yourself you think clients expect. You need to be you.

But here’s the challenge: Do you know who you are in the sales process?

Ask yourself:

• What’s my natural style of connecting with people?

• What do I bring to the table that no one else can?

• What kind of clients do I truly love working with, and how do I show up for them?

When you stop chasing the scripts and techniques that don’t align with who you are, something remarkable happens. Your clients begin to trust you—not because you’re following a strategy, but because they sense your authenticity.

People don’t buy from salespeople; they buy from people. And people buy from those who are real.

So stop trying to paint your sales process with someone else’s colors. Tear down the walls of expectations and build a foundation of your truth. If you’re warm and relational, lean into that. If you’re analytical and data-driven, own it. The freedom to sell—and sell well—comes from knowing who you are and bringing that fully into your work.

If you want to break free from the struggle and succeed in a way that feels natural, stop being the salesperson you think you should be. Start being the one you already are.

Your best sales technique is you. Don’t forget it.